As one of Hyundai Motor Group’s (HMG) global centers focused on research and development (R&D), Hyundai America Technical Center, Inc. (HATCI) was established in 1986 in Ann Arbor, Michigan. HATCI is HMG’s design, technology and engineering division for North America.
As HMG solidified its position as one of the top five global OEMs, HATCI has grown to include a strong network of engineering disciplines and increased business-focused activities to support North America’s Voice of the Customer.
HATCI supports new Μel development for HMG’s North American operations and global programs from our dedicated engineering facilities and support staff at affiliate sites located throughout the United States (Alabama, California, Georgia and Michigan). HATCI’s success in satisfying the demands of increasingly sophisticated consumers is a direct result of HMG’s commitment to the future of American automotive engineering.
Innovation
Through Collaboration
Through the collaborative and passionate drive of our dedicated and creative experts, we will become a highly respected R&D organization. We will increase our responsibility for the Americas by creating and applying innovative technology, developing products customers want, and continuously improving quality.
Core Values
Customer
We promote a customer driven corporate culture by providing the best quality and impeccable service with all values centered on our customers.
Challenge
We refuse to be complacent, embrace every opportunity for greater challenge, and are confident in achieving our goals with unwavering passion and ingenious thinking.
Collaboration
We create synergy through a sense of “togetherness” that is fostered by mutual communication and cooperation within the company and with our business partners.
People
We believe the future of our organization lies in the hearts and capabilities of individual members, and will help them develop their potential by creating a corporate culture that respects talent.
Globality
We respect the diversity of cultures and customs, aspire to be the world’s best at what we do, and strive to become a respected global corporate citizen.
Locations
Located between Canton and Ann Arbor, this 220,000-square-foot state-of-the-art engineering and technology center is home to hundreds of America’s brightest engineers. They drive innovation with cutting-edge engineering design and development technology to create the next generation of safer, more efficient vehicles. HATCI HQ is the nucleus for designing, planning and overall development of Hyundai and KIA vehicles tailored for the North American market.
The Chino Lab is a specialized research facility focused on powertrain performance tuning, with a special emphasis on eco vehicle applications (H2 fuel cell, BEV, PHEV). Site highlights include an emissions lab with 2 chassis dynamometers, a fully renewable hydrogen station, and dedicated H2FC vehicle lab space. The lab’s mission is to create tuning that integrates the powertrain into a total vehicle concept, with deep-dive customer research as the concept platform. The location is a perfect launch point for diverse real road test environments, including Mt. Baldy, Big Bear, and downtown LA, as well as easy access to the Proving Ground in the Mojave.
The Kia Design Studio in Irvine, California is a 236,000 square-foot facility positioned on 21.7 acres. It is the center of design-focused efforts responsible for Kia’s growing popularity across the North American market. As vehicle enthusiasts themselves, Kia designers aim to ensure that, worldwide, consumers can recognize a Kia vehicle at first sight. Drawing inspiration from architecture, art, music, industrial design and more, Kia designers make intricate choices that ultimately aim to generate an emotional response within consumers.
Situated in the middle of the Mojave Desert, HATCI’s California Proving Ground (CPG) is a 4500-acre facility that serves as the crux of our vehicle evaluation operations. There, our team members perform full vehicle evaluation, durability and development testing. Our vehicle development operations include activities ranging from ride & handling evaluations to Noise Vibrations & Harshness (NVH) and Heat Protection assessments. The CPG also features three fully equipped garages and a material weathering facility to assess and accelerate UV degradation.
Hyundai’s Design & Engineering Center in Irvine, California is a 90,000 square-foot, state-of-the-art design and technical center fitted with the world’s most advanced visualization, graphics, and clay modeling technologies. It is home to a diverse, international team of designers, model makers, engineers and technicians who are responsible for enriching Hyundai products with world-class design and vehicle performance.
The North American Quality Center (NAQC), headquartered in Irvine, CA, serves as the quality control tower for Hyundai, Genesis, and Kia vehicles in North America. Spanning 93,000 square feet, including 30,000 square feet of office space and 63,000 square feet of shop area. NAQC oversees vehicle quality activities across all North American affiliates, manufacturing plants, and R&D organizations. The center manages quality across the entire vehicle lifecycle, from product conceptualization, early prototype evaluation, benchmarking, and pre production durability testing to in market warranty monitoring and comprehensive root cause analysis. NAQC works closely with regional affiliates and part suppliers to develop effective countermeasures while addressing market specific conditions shaped by North America’s diverse geography and customer expectations. NAQC is additionally supported by its Michigan office, which focuses on regional quality issues driven by unique cold weather environments and their impact on vehicle performance. This integrated, cross functional role ensures consistent quality alignment and strengthens the voice of the North American customer within global quality processes.
Hyundai CRADLE is located in the heart of Silicon Valley, California and serves as the spearhead of global open innovation for the Hyundai Motor Group. This building which measures 15,256 sq ft is the home of acceleration programs and investing in next generation technologies. The professionals at Hyundai CRADLE focus on a wide range of key technology areas, including: mobility, electrification, connectivity and robotics and look to establish strategic partnerships and make equity investments with the most promising innovation partners in North America.
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